UFO

Why a UFO?

Because there is a little
green guy on his dash.

That is it. That is the origin story. A plush alien has ridden shotgun in the cab of Bill for years, stuck to the windshield looking out at the road, and he named the company after it. United Freight Operators. UFO.

It suits the work better than anything a branding exercise would have produced. A driver at 3 a.m. on an empty interstate is a long way from home, passing through, and nobody is really watching. Same as the little guy. And there is a rubber duck up there too, because of course there is.

So the mark stays friendly, a fellow traveler, not an abduction. And the promise stays the one Bill has had painted down the side of his trailer for years.

Our service is out of this world
A green alien plush toy stuck to the inside of the windshield of the truck of Bill, looking out at the road
Riding shotgun
The green alien plush from another angle, with a small rubber duck beside it on the dashboard
And the duck
The UFO logo on the side of the trailer of Bill: a green flying saucer above the words United Freight Operators LLC and the line our service is out of this world
The mark, on the trailer. Bill and Sean on the saucer
Bill in victory lane at Hickory Motor Speedway, holding a trophy beside his number 8 late model stock car, with family behind him
Before the trucks, victory lane, Hickory Motor Speedway

Now that you know the name

Meet the driver,
or start with his numbers.

The saucer on the door is a driver who has driven as an owner and operator for more than twenty years. His story is one page over, and the arithmetic that built it is a book and a free worksheet.

See the book Meet Wild Bill