The view from inside the cab of Wild Bill at dawn, an open highway running toward a burning red and purple horizon

Lettered on his trailer, United Freight Operators

Twenty years
in the seat.
Still learning.

Bill Ihrie drove for two decades before anybody showed him what a mile actually costs him. He is building the tools he wishes he had had, and he is still driving.

Our service is out of this world
the white UFO tractor of Bill and reefer parked on gravel at a truck stop under a clear sky

What it actually costs

"There's been numerous times I've been shut down because I had no clue until I was too far into the trip to alter the route and got shut down sometimes with no where to park!" Bill, on the part nobody builds for

Front cover of Rules of the Road in Trucking: Know Your Numbers, by Wild Bill Ihrie with Michael Polzin. The dusk highway photograph Bill shot through his windshield.
On Amazon now. Kindle, paperback and hardcover

The book is out

Know your numbers.
Now a book.

Rules of the Road in Trucking: Know Your Numbers, by Wild Bill Ihrie with Michael Polzin. The arithmetic Bill kept by hand for more than twenty years, in twelve chapters. On Amazon, with a workbook to go with it.

There is also an App Preregistration Edition of the same book. The format sets the months of app access: Kindle 1, paperback 6, hardcover 12. The app is not built yet and preregistration is not refundable. The books page says exactly what you are buying before you buy.

So what is this, actually

Not another dashboard.
A check before you say yes.

A cost per mile number on its own is free almost everywhere. The Owner-Operator Independent Drivers Association gives one out for free. The number is not the hard part. Knowing it at the moment a broker is on the phone is the hard part.

What you can do right now

Four things that actually work today.

No account, no cost, nothing to install. Nothing you type leaves your device unless you choose to send it, and there are no paid third party services behind any of it.

Live now

Your cost floor, on the dash

The cost per mile worksheet, drawn as a truck glass cockpit, a gauge whose redline is your own floor, and a check for whether a load clears it before you take it. Every step of the arithmetic is on screen, worked out on your device.

Open the cockpit
Live now

The plain worksheet

The same math with no frills, the arithmetic Bill did by hand for twenty years, done for you. Put in your own figures and every step is shown. If the number stings, that is the number.

Open the worksheet
Live now

All the ways to reach him

Get on the list, follow along, call in an idea, or report something you saw on the road. You pick how much you share, and several of the ways take no contact details at all.

See all the ways
Live now

A few ways to check a number

Short exercises about how a number is put together and how to tell a solid one from a shaky one, including your own cost per mile. No score, no timer, nothing saved. Just a couple of minutes and a green traveler asking the questions.

Try one

Straight with you about what is built

Working today, on sale today, and what is not.

The floor of Bill is be the signal, not the noise. So here is the unglamorous version, in plain order.

Works The cockpit, the worksheet, the ways to reach him, and the checking a number exercises. Live and public. No account, no cost, nothing to install.
Works The radio station. Twelve original tracks on the air around the clock at the radio page. The other four records are written and not recorded.
On sale The book, the App Preregistration Edition and the Glovebox Companion, on Amazon. The prices on the books page are current offers. Preregistration is not refundable, and the app it preregisters you for is not built.
Not built The app. It has not shipped. There is no release date and none is promised. Whether it gets built depends on how many preregistration editions sell.
In design The load check, the parking heads up, memberships, the Flight Deck, the video side. Designed, argued over, and not built. No code exists for these.
Unfinished This website. Bill has not signed off on this copy yet. He is reading it now, and anything he wants changed gets changed.